Privacy Policy

General5 (“we,” “us,” or “our”) handles information about users of our apps and websites (the “Services”) as described below.

The information handled depends on the features you use, your device, operating system, version, region, and settings. Descriptions of accounts, cloud storage, advertising, analytics, and similar features apply to Services that provide those features.

1. Information We Handle

Information stored on your device

We store game progress, in-progress play, hint and tutorial usage, timer settings, and preferences such as display and sound settings on your device to provide features and restore your progress or preferences on your next visit. Apps without account or cloud-storage features do not have a feature that uploads these saved records themselves to our servers. However, usage and diagnostic information may be sent to the external services described below. Depending on your operating system settings, local data may be included in backups or device-to-device transfers.

Accounts and cloud storage

If you use account or cloud-storage features, we handle email addresses, information needed for authentication, user identifiers, and content you submit or save as necessary to provide those features. We may use external services such as Firebase Authentication and Cloud Firestore. If you sign in with an external account, we use information supplied by that authentication service for sign-in and account management. Services without these features do not require account registration.

Support communications

We handle the email address, name, device and Service information, inquiry contents, and correspondence provided when you contact us. We use this information to respond, investigate problems, prevent abuse, and maintain necessary records.

2. Usage Analytics and Diagnostics

Some Services use Google Analytics (including Google Analytics for Firebase) and Firebase Crashlytics to improve usability, understand usage, and investigate problems. In these Services, information sent to Google may include:

We avoid including names, email addresses, free-form input, or complete boards or saved records in analytics events that record gameplay usage. However, analytics and diagnostic information is not necessarily anonymous because SDK-generated identifiers and similar information are used.

Analytics and diagnostic collection may be enabled at startup, and some apps do not have a separate on/off setting for this collection. Declining advertising consent or choosing not to watch ads does not turn off all analytics and diagnostic collection. Some apps disable advertising uses of analytics data or collection of advertising identifiers; settings vary by Service.

3. Advertising, Cookies, and Your Choices

Advertising and website information

Services that display ads use Google AdMob or Google AdSense. Apps may display optional rewarded ads for additional features or hints, interstitial ads between screens, banner ads, or similar advertising.

Google and advertising partners may process IP addresses, approximate location, device, app and advertising identifiers, ad interactions, usage information, and diagnostics for ad serving, measurement, fraud prevention, and consent management. The use of advertising identifiers and ad personalization depends on Service settings, region, device settings, and your choices. Even apps that disable ad personalization or publisher-provided identifiers may process data needed for ad serving, fraud prevention, and related purposes.

Websites may use cookies, web beacons, local storage, and access logs to handle IP addresses, browser and device information, language, referring pages, pages viewed, clicks, and usage dates and times for website operation, analytics, advertising, and fraud prevention. Third parties, including Google, may set and read cookies or similar technologies. You can manage them through your browser settings, although some features may become unavailable.

Consent and changing your choices

For regions and processing activities that require consent or opt-out choices, we provide notices and choices according to applicable requirements. Apps using Google's User Messaging Platform (UMP) display consent, refusal, or purpose-specific choices when required in applicable regions, including the EEA, the United Kingdom, and Switzerland. In supported US states, eligible users are provided with opt-out choices for data sale, sharing, and related matters.

When changes to your choices are available, you can access them through an entry such as “Privacy Choices” in an app's settings or menu. Apps using UMP check whether ad requests are permitted based on the consent information. Available choices and labels vary by Service and region.

For iOS apps that request App Tracking Transparency authorization, you can manage that permission in your operating system settings. Some apps do not request this authorization. You can also manage Android advertising identifiers in operating system settings. These settings do not turn off all analytics and diagnostic collection or delete all information already sent. Publication of this policy or use of a Service alone is not treated as consent where separate consent is required.

For Google's practices, see how Google uses information from partner sites and apps, Google's Privacy Policy, and Firebase's privacy information.

4. Purposes and Disclosure

We use the information described above as necessary to provide the Services, save and restore data, analyze and improve usage, maintain and troubleshoot the Services, serve and measure ads, respond to inquiries, prevent abuse, and comply with legal obligations.

We may provide necessary information to Google and other service providers for authentication, data storage, hosting, analytics, diagnostics, advertising, and similar functions. This includes information sent directly from external SDKs to their providers. For providers acting on our behalf, we exercise necessary and appropriate oversight, including through contracts and service terms, so that information is protected in accordance with this policy and applicable requirements. Information processed by advertising providers or others for their own purposes is also subject to their privacy policies.

We may disclose or transfer information as necessary when required by law, when legally permitted to protect life, physical safety, property, or the security of the Services, or in connection with a business transfer. External services may process and store information outside your country of residence.

5. Retention

For information under our control, including information held by service providers on our behalf, we delete the information or process it so that it no longer identifies individuals when retention is no longer necessary, in accordance with applicable law and technical processes. Retention and deletion of information that external providers control for their own purposes are governed by their policies and applicable law. Changes to backups and similar systems may take time.

6. Deletion and Data Requests

You can delete local data using an in-app deletion feature, where available, or your operating system's app-removal or data-clearing functions. Manage backups separately in operating system settings. Uninstalling an app does not immediately delete all cloud accounts or information already sent to external services.

For account or cloud data, use the deletion process described within the Service or contact us below. Services without accounts do not have an account-deletion procedure.

For requests under applicable law concerning access, correction, deletion, restriction of use, objections to processing, withdrawal of consent, or other privacy matters, contact support@general5.com. Include the Service you use, your platform (such as iOS, Android, or web), and your request. We may ask for identity verification or additional information as necessary to assess the request.

If analytics or diagnostic records are not linked to an account or email address, an email address alone may not identify the relevant data. We respond in accordance with applicable law, taking account of legal retention obligations, third-party rights, the information available to identify data, and external services' technical limitations. If there are limitations, we will explain the reasons and what we can address. Do not send passwords or other authentication credentials by email.

7. Security and Children

We take reasonable security measures appropriate to the information and the nature of the Services to prevent unauthorized access, loss, disclosure, and alteration.

The intended audience is described in each Service's information. Services intended for people aged 13 and over are not directed to children under 13. An audience policy may differ from a store's content age rating. We do not knowingly collect personal information from children under 13 without required parental consent. If we learn that such collection has occurred, we take appropriate action, including deletion, in accordance with applicable law. Please contact us below if you have concerns.

8. Operator, Contact, and Changes

Operator: General5
Privacy contact: support@general5.com

We may revise this policy to reflect changes to our Services, laws, external services, or other relevant circumstances. We publish the revised policy on this page and update the revision date. Where required by applicable law or the applicable terms or requirements of app stores or external services, we provide additional notice or obtain consent.

Established: February 9, 2016
Last revised: October 12, 2026

If the Japanese and English versions differ, the Japanese version takes precedence to the extent permitted by applicable law.